The rise of artificial intelligence (AI) in content creation has garnered attention, with companies like CNET, Buzzfeed, and major search engines exploring its potential. However, alongside the benefits, it is crucial to consider the risks associated with implementing AI in content marketing efforts. This article examines the potential impact and risks that brands and content producers may face when utilising AI for content generation.

Decreased Reach and Rankings

As the internet becomes saturated with AI-generated content, there is a risk of decreased reach and rankings. Search engines may detect and penalise AI-created content, leading to lower visibility. Monitoring the performance of human-generated content versus AI-generated content becomes essential to ensure visibility in search engine rankings.

Legal and Regulatory Hurdles

The use of AI for content creation may present legal and regulatory challenges. Similar to how influencers disclose sponsored content, big tech companies might enforce transparency requirements for brands producing AI-generated content. Adhering to these regulations will be necessary to avoid potential penalties.

Limitations in Creativity

AI algorithms rely on existing data and patterns, potentially limiting the creativity and originality of the content produced. AI-generated content may lack the unique perspectives and creative nuances that human-generated content can offer.

Impersonalized Content

Utilising AI for content creation may result in a lack of personalisation and human touch. Building meaningful relationships with customers can become challenging when content lacks the emotional connection that human-generated content can provide.

Potential for AI Errors

AI systems are not infallible and can occasionally produce inaccurate or misleading information. Public demonstrations have highlighted instances where AI-generated responses were flawed. Such incidents underscore the challenges faced by big tech in ensuring the accuracy and reliability of AI-generated content.

Our Approach as a Marketing Agency

At Perfected Media, transparency with our clients is of utmost importance. While we have not yet integrated AI into our processes, we recognise the value and potential risks associated with its use. We believe in the significance of addressing these risks and potential red flags when considering AI techniques and tools for content marketing.

As an agency, we acknowledge the impressive applications of AI in copywriting, ad creation, and other marketing activities. However, we are mindful of the emerging concerns surrounding AI-generated content. Tools that detect AI-generated content are already in existence, leading to potential content flagging and penalties from search engines and tech companies.

If you are interested in understanding our approach to content marketing, please reach out to us. We would be delighted to discuss how we can support your business while navigating the opportunities and risks associated with AI in content marketing.